This is a well thought-out presentation. The vodka is made from northern US wheat, and it has great elements: organic and sustainable agriculture, wind power and recyclable glass coated with organic inks and water-soluble varnishes. The colors are pale washes of red, white & blue. This is a big launch: branded bar tools from shaker to pourer, condiment tray, napkin caddy and even a fruit press.
But what’s in the bottle?
Tasted neat, the vodka is extremely smooth and even slightly sweet. When asked, the producers admitted there is some “organic flavoring” in the mix. Whatever that means. Anyhow, they admit it right on the bottle so it’s not a secret.
Speaking of mix, the spirit does meld well with many flavors, especially juices, which bodes well for cocktails. And it’s also mild and pleasant simply served on the rocks.
Oh yeah, where was the American Harvest Vodka Launch? I went to the event in Boston, in the delightful rooftop bar at Legal’s Harborside